Sunday, November 6, 2011

BIG PDFs Are a BIG Deal

Ok, PDFs are a great format created by Adobe Systems. Without a doubt, Adobe has dominated the online document world we live in. PDFs are preferred by so many people out there. They can be made secure, they can be used as a sales tool brochure, you can now add an animation imbedded them, giving you an automated sales tool, how cool is that? The one thing a lot of web designers especially dislike are BIG PDFs, you know those ones that are 5, 6, 8 mbs, they really bog down the loading of a website.

So how do we fix or solve this huge problem?

Number one, you need to own Acrobat. "Why, the Reader is free?", you ask. Well very true but you need to have the ability of adjusting the compression ratios, you can also do this in say, Photoshop or Illustrator also but Acrobat gives you so many more options for your Portable Document Files.

Anyway, Acrobat lets you try different sizes, tweaking the file size and getting the correct visual quality so when you upload it, it only takes seconds instead of literally minutes to load. A slow loading pdf can turn customers away, don't let it happen. Think this part out of your site, or your client's site. It's a simple thing to do to make customers happy not annoyed. If you are new to PDFs, this is an easy overlook that just can't be made.

Take the extra time and test your PDFs to make sure they load in a short amount of time.